Ashely Madison

• Is it ethical for Ashely Madison to purchase advertising on the TTC

  • YES
  • funds the TTC
  • No ads no funding, price of transportation increases
  • Can't improve services
  • if we place no significance upon the ads it shouldn't matter
  • NO
  • affect values of the TTC
  • TTC is a representation of Toronto - brand of the city
  • Government should have a stronger moral obligation then private companies
• Which stakeholder is Ashely Madison most concerned with 

  • investors, financial community
• Ethical considerations towards customers:

  • Not ethical towards customers due to lack of privacy, leaked customer information, and harmed marriages
• Ethical considerations towards customers:

  • Being honest about their values and what they are selling, providing a service customers want
• Ethical considerations towards employees:

  • Providing gainful employment, but employees may have to create fake accounts, leading to a stigmatizing job
• Ethical considerations towards investors:

  • Making money, but investors may want them to perform ethically to avoid stigma
• Ethical considerations towards the general public:

  • Harming the general public, including spouses, STDs, and general well-being, by promoting a value that goes against societal values