Lesson 6

• Media are channels or ways to communicate with the audience.
• Language pertains to the technical and symbolic ingredients that media and information professionals may select and use in an effort to communicate ideas, information and knowledge to the audience.
• Media language - codes, conventions, formats, symbols and narrative structure that indicate the media messages to an audience.
• Media Language work to convey meaning through signs and symbols suggested by the way a scene is set up and filmed.
• Media Codes are technical, written and symbolic tools used to construct or suggest meaning in media forms and products.
• Media codes include the use of camera, acting, setting, mise en scene, editing, lighting, sound, special effects, typography, colour, visual composition, text and graphics.
• Conventions are accepted ways of using media codes. These are closely connected to the audience expectations of a media product.
• Different types of conventions : Form conventions

  Story conventions

  Genre conventions
• Media Codes :

  Symbolic Code

  Technical Code

  Written Code
• Written Codes :

  Printed Language

  Spoken Language
• Technical Codes :

  Camerawork

  Editing

  Audio

  Lighting
• Symbolic Codes :

  Setting

  Mise En Scene

  Acting

  Colour
• Written codes are the formal written language used in a media product. Can be used to advance a narrative, communicate information about a character or issues and themes in the media product.
• Printed language which is text you can see within the frame and how it is presented.
• Spoken language which includes dialogue and song lyrics.
• Form conventions are the certain ways we expect types of media's codes to be arranged.
• Story conventions are common narrative structures and understandings that are common in story telling media products.
• Genre conventions point to the common use of tropes, characters, settings or themes in a particular type of medium.
• Genre conventions are closely linked with audience expectations. It can be formal or thematic.