AIM: investigate whether ordinary people would follow orders and potentially harm innocent people
METHOD: 20-50 yr old, all males, volunteer sample, range of occupations except students, all from New Haven America
PROCEDURE: used confederate experimenter and learner
1) ppts assigned role of teacher through a rigged lot
2) ppt watches learner get strapped in a given test shock of 45V to prove real
3) ppt goes to adjacent room with the shock generator and switches 15V-450V increasing in increments of 15V - labelled slight shock, intense shock, and XXX
4) teacher to teach word pair lists to learner and administer increasing voltage shocks when mistakes made
5) verbal prods given if hesitation shown - please continue, the exp requires that you continue, it is absolutely essential you continue, you have no other choice you must go on
RESULTS: 65% went to full 450V, 100% to 300V, 35% showed nervous laughter , ppts observed to sweat, tremble, bite lip etc
CONCLUSION: ppts surprisingly obedient to legitimate authority - number of factors explain obedience : perceived competence and reputation of researcher and idea that the ppt was helping to advance science