retroactive interference: where newer memories interfere with older memories
proactive interference: where older memories interfere with new memories
what does PORN stand for?
Proactive Old Retroactive New
Research to support retroactive/proactive interference: Underwood gave ppts two sets of nonsense trigrams, one after the other. Ppts were asked to recall the second list however most recalled the 1st list
Retrieval failure due to absence of cues: Cues from the original time of encoding are not present during retrieval
Context cues: cues that were within the environment during encoding
State cues: cues that were within the person e.g. emotions during the time of encoding
Organisational cues: cues that were used to help us arrange the information, e.g. a mnemonic
Research to support retrieval failure due to absence of cues: Baker et al (1996) found that participants who were given a cue to remember a list of words were better at recalling the words than those who were not given a cue (cue being chewing gum)
Leading Question: a question which by the way it's phrased suggests a certain answer
Post event discussion: participants discuss their thoughts and feelings about the event afterwards and this alters their memory of the event
factors in post event discussion: retroactive interference, conformity and repeat interviewing
The capacity of short term memory is 7+/-2
The duration of short term memory is 18-30 seconds
Jacobs had participants remember an increasing number of letters or numbers and found most ppts could remember 5-9 items
Peterson + Peterson had participants remember a set of nonsense trigrams for a varying amount of time before asking them to recall them. 80% of participants correctly recalled them after 3s compared to 10% after 18s
Chunking is grouping together pieces of info into meaningful units so that they are easier to process and retain
Miller's magic number is 7 plus or minus two because we can hold between 5 and 9 chunks of information at any one time
Cognitive psychologists have identified three types of long term memories - episodic, semantic and procedural
Semantic memory refers to general knowledge about the world around us
Episodic memory refers to the ability to recollect past events from our own personal experience
Procedural memory refers to how we do things (procedures) such as riding a bike or playing tennis
The hippocampus plays a key role in encoding new memories and consolidating them into LTM
Retrieval cues are stimuli which prompt recall of previously learned material
Multi-Store Memory Model can be divided into sensory register, short-term memory and long-term memory
Long term memory stores information over an extended period of time
Short term memory holds information for up to 20 seconds if not rehearsed