milgram V10 essay plan

• Milgram variation 10 (office block) AO1

  AIM: to see if prestigious uni setting of Yale in original had led to increased trust and so increased obedience

  . change was location to a run down office block, ppts told it was being run by a private firm

  RESULTS: 48% fully obedient, interview transcripts showed ppts had questioned the study's legitimacy

  CONCLUSION: setting is an important situational factor in obedience, a less reputable one will reduce legitimacy of study and authority figure = decreased obedience
• Milgram variation 10 AO3 strength

  . study collected qualitative and quantitative data through interview transcripts and voltages reached = increased reliability, researches can carry out more analysis tests eg thematic analysis and stats test rather than just one type to gain more knowledge and data on the obedience perceived

  .CA: the qualitative data showed ppts voiced concerns over study's legitimacy = reduces validity

  . So What: both types of data collected = greater analysis = more conclusions made = beneficial in research and application in ling run
• Milgram variation 10 AO3 weakness

  . lack of mundane realism - giving shocks not an everyday task = lack of external validity as not a true representation of obedience, ppts may have caught onto aim of study = reduces internal validity

  .CA: study used standardised procedures in each trial eg same four prods = study is replicable and reliable

  . So What: overall lack of validity = weakness as is possible Milgram wasn't measuring what he intended to so results may be hard to apply to real situations of obedience = can't explain obedience in daily life