Social identity theory AO1
. suggests prejudice is result of the mere presence of another groups - competition is not necessary
. we have many identities: 1) personal = our unique qualities, personality, and self esteem, - personal identity changes as we behave in ways to maintain positive self concept as a valued group member, 2) self concept = made up of many social identities, 3) social identity = image base on attributes of the groups we belong to
. personal and social identities bind, when social identity is favorable the personal identities of groups members also is
there are stages to identity formation:
1) social categorisation - we categorise everyone into either ingroup (the group we belong to) or our group (group we don't belong to) to help us understand the social environment we are in
2) social categorisation = adopting individual beliefs and attitudes of our ingroup, altering behaviour to fit in with group - our self concept changes and new social identity is formed
3) social comparison = comparing the ingroup and outgroup to raise positive attributes of ingroup and reconcile negative social identity. do this by either in group favoritism and in group heterogeneity or negative outgroup bias and outgroup homogeneity bias