Buying and Merchandising part 2

• Vertical integration 


  Performing more than one marketing channel function. This can include owning retail stores, distribution, centers, and advertising agencies. For exampl,e a clothing brand not only designs their products but also operates their own retail sotres, allowing them for a complete brand experience and more control over their distrubtion processes
• Organizational chart


  Diagram that depicts a company's hierarchy corporate structure. For example, CEO at the top, below him/her is marketing and finance departments, and each department would have managers that report to the CEO.
• Full line discounter


  type of retail store that offers a wide range of products at discounted prices. They usually carry grocieries, household goods ,clothing, electronics, etc. The goal is to make a one stop shopping experience. Example: Walmart, Target
• Private Company


  Few owners; stock is private; not traded on public stock exchange
• stock


  shares or ownership in a company
• Planner


  Projects sales and inventories based on history and market trends
• Discounter


  Retailer that sells goods at prices lower than other retailers
• Specialty Store


  Caters to needs of narrow group; limited number of merchandise categories. E.g. "Lush Cosmetics" specialize in handmade, eco-friendly beauty products like bath bombs and skincare. Lush focuses on high quality products within a specific niche, catering to customers who value naturla ingredients.
• Indirect Competing Stores


  Stores offer same type merchandise but with different assortments of brands and prices. E.g. Best Buy and Apple Store: While both stores seel electronics, Best Buy offers a variety of brands and products while the Apple store focuses exclusively on Apple products. Both stores are different shopping experiences
• Trademark

  A trademark is a symbol, design, or word used by a business to identify a good or service and is registered with the government to prevent its use by others. A trademark is an example of intangible business property. Federal law protects a business's intangible property from being used by competitors
• Intangible business property

  Property other than real property, whose value stems from intangible elements rather than physical or tangible elements. Examples of intangible personal property include patents, trademarks, copyrights, licenses, and royalties.
• Intangible business property

  Property other than real property, whose value stems from intangible elements rather than physical or tangible elements. Examples of intangible personal property include patents, trademarks, copyrights, licenses, and royalties.
• Radio Frequency Identification

  involves storing an order's product information on a computer chip and then attaching it to the shipment's box, container, or pallet. When a shipment arrives at a business, warehouse personnel use computer scanners to receive the items quickly, which increases efficiency
• Slotting allowance


  a sum paid by a manufacturer that is usually anual to a retail store for making room for its products on the store shelves. Many individuals consider charging a slotting allowance unethical, although it is usually legally permissible.