Memory is the process by which we retain information from years ago
Factors that can affect memory include age, illnesses (dementia), amount of sleep, hydration, and mental illnesses (depression)
The multi-store model is a linear model made up of unitary stores where memory goes from one store to the next
Sensory memory is modality specific, has unlimited capacity, and lasts less than half a second
Short term memory is coded acoustically, lasts 18-30 seconds, stores between 5-9 items, and can be transferred to long-term memory through chunking and rehearsal
Long term memory codes semantically, is permanent, and has potentially unlimited capacity
The HM study involved a patient with memory impairment due to hippocampus removal, supporting the idea of separate STM and LTM stores
A weakness of the multi-store model is its simplicity, as shown by the case of KF who forgot auditory information more than visual information
Craik and Tulving's research showed the importance of elaborate rehearsal for memory, highlighting a weakness in the MSM
A strength of the MSM is the evidence showing that STM and LTM are different stores, as seen in brain activitystudies. Prefrontal cortex active during STM Tasks but not LTM tasks.
Coding in memory involves sound (acoustic) and meaning (semantic), as shown in research by Baddeley
Jacob's and Miller's research on memory capacity found that STM can hold about 7 chunks of information
Peterson and Peterson's study on memory duration showed that rehearsal improves memory retention in STM
Bahrick et al.'s research on memory duration with real-life memories demonstrated high ecological validity
The working memory model includes the central executive, phonological loop, visuospatial sketch pad, and episodic buffer as separate stores for different types of information processing
Research supporting the workingmemorymodel includes dual task performance studies and case studies like that of KF
A weakness of the working memory model is the lack of clarity and measurement of the centralexecutive'scapacity
Semantic memory stores general knowledge and facts, while episodic memory holds personal memories of events
Semantic memory contains knowledge of an impressive number of concepts
Not time-stamped, more about facts
Episodic memory contains personal memories and memories of when events occurred
Episodic memory is retrieved consciously and is likened to a diary
Complex memories in episodic memory are time-stamped and remember when events happened
One memory encompasses several different factors such as location and people
Even if the recall of memory is quick, you still have to search your memory for events
Procedural memory includes motor skills, learned skills, and muscle memories
Procedural memory is non-declarative and implicit, knowing how to do things automatically without requiring energy
A strength of procedural memory is research support from neuroimaging evidence
Different types of memory are stored in different places in the brain
Case studies of patients like HM and Clive Wearing support the theory of different types of long-term memory (LTM)
Case study evidence may be unreliable due to unique cases and lack of control over variables
Knowing the different types of memory can help in real life
Episodic memory can be improved in older people with mild cognitive impairment
Understandingdifferent types of LTM can lead to the development of special treatments
This model has high ecological validity as it helps people in real life
Forgetting is not being able to recall previouslylearned information
Interference occurs when two pieces of information compete with each other, leading to forgetting or distortion
Proactive interference is when previously learned information interferes with storing new information
Retroactive interference is when new memory interferes with old ones
Underwood and Postman found that both proactive and retroactive interference take place