Pitt’s Personal Qualities: he had good public speaking skills father had been prime minister, in favour of reform, less corrupt. Although his personal qualities were key, it was not his main reason
King’s support: George created the support in the House of Lords, those in the lords favoured him, influenced opinions. Without the King’s support, Pitt worldn’t have had many people on his side and therefore wouldn’t have had a majority
Unpopularity of Fox-North Coalition: seemed artificial. Not a major reason as Fox still had won his seat by a slight majority