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Targeting
Targeting Mass Marketing
What is Mass Marketing?
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What is Mass Marketing?:
Mass marketing is when a firm targets the
whole
of a market rather than a particular
segment
A mass market approach does not try match the
needs
of a specific segment
precisely
What is mass marketing?
Mass marketing is when a firm targets the
whole
of a market rather than a particular
segment
Mass marketing aims for volume by trying to develop products that will be some of the needs of
large
numbers
in the market
This will involve more customers and therefore potentially more
revenue
and returns