What is Mass Marketing?

Cards (4)

  • What is Mass Marketing?:
    • Mass marketing  is when a firm targets the whole of a market rather than a particular segment​
  • A mass market approach does not try match the needs of a specific segment precisely
  • What is mass marketing?
    Mass marketing  is when a firm targets the whole of a market rather than a particular segment​
    • Mass marketing aims for volume by trying to develop products that will be some of the needs of large numbers in the market
    • This will involve more customers and therefore potentially more revenue and returns