What is Mass Marketing?

• What is Mass Marketing?:

  • Mass marketing  is when a firm targets the whole of a market rather than a particular segment​
• A mass market approach does not try match the needs of a specific segment precisely
• What is mass marketing?

  Mass marketing  is when a firm targets the whole of a market rather than a particular segment​
• • Mass marketing aims for volume by trying to develop products that will be some of the needs of large numbers in the market
  • This will involve more customers and therefore potentially more revenue and returns