Ways a business can achieve a competitive advantage

• How can price be used to achieve a comepetitive advantage?

  Some businesses choose to use a low model and compete on a price
• How does advertising achieve a competitive advantage ?

  Raises awareness of brand and reminds consumers of product features
• How does branding achieve a competitive advantage?

  Can gain a brand exclusive appeal
• How is customer service a way a business can achieve a competitive advantage?

  Consumers want a business to get things right first time - dealing with customers faster and efficiently