What is Positioning?

Created by

Ricky £

Cards (3)

What is Positioning?:
Positioning identifies the benefit and price combination of a product relative to competitors
What is Positioning?
Positioning identifies the benefit and price combination of a product relative to competitors
Buyers over the age of 50 or families, managers must now consider the positioning of their products are perceived relative to their competitors

See similar decks

3.3.3 Making marketing decisions: segmentation, targeting, positioning
AQA A-Level Business > 3.3 Decision making to improve marketing performance
41 cards
1.1.3 Market Positioning
Edexcel A-Level Business > Theme 1: Marketing and People > 1.1 Meeting Customer Needs
25 cards
2.2 Making Marketing Decisions
Edexcel GCSE Business > Theme 2: Building a Business
363 cards
2.2 Making Marketing Decisions
Edexcel GCSE Business Studies
234 cards
3.3.4 Making marketing decisions: using the marketing mix
AQA A-Level Business > 3.3 Decision making to improve marketing performance
64 cards
2.4 Making and Justifying Decisions
OCR GCSE Geography > Unit 3: Geographical Exploration > 2. Decision Making Exercise
32 cards
3.3 Decision making to improve marketing performance
AQA A-Level Business
220 cards
1.4 Decision Making
OCR A-Level Business > 1. Business Objectives and Strategic Decisions
25 cards
3.3 Decision-Making Techniques
Edexcel A-Level Business > Theme 3: Business Decisions and Strategy
490 cards
2.3 Making Operational Decisions
Edexcel GCSE Business Studies
458 cards
2.4 Making Financial Decisions
Edexcel GCSE Business > Theme 2: Building a Business
178 cards
2.2.1 Product
Edexcel GCSE Business Studies > 2.2 Making Marketing Decisions
25 cards
2.2.4 Place
Edexcel GCSE Business Studies > 2.2 Making Marketing Decisions
No cards
2.2.5 Using the marketing mix to make business decisions
Edexcel GCSE Business Studies > 2.2 Making Marketing Decisions
134 cards
3.8.2 Strategic positioning: choosing how to compete
AQA A-Level Business > 3.8 Choosing strategic direction (A-level only)
58 cards
4.4.2 Making informed decisions
AQA GCSE Physical Education > 4. Use of data > 4.4 Analysis and evaluation of data
46 cards
2.4 Making Financial Decisions
Edexcel GCSE Business Studies
224 cards
2.3 Making Operational Decisions
Edexcel GCSE Business > Theme 2: Building a Business
12 cards
4.4.2 Making informed decisions
GCSE Physical Education > 4. Use of data > 4.4 Analysis and evaluation of data
33 cards
2.2.2 Price
Edexcel GCSE Business Studies > 2.2 Making Marketing Decisions
50 cards
2.2.3 Promotion
Edexcel GCSE Business Studies > 2.2 Making Marketing Decisions
25 cards

What is Positioning?

Cards (3)

3.3.3 Making marketing decisions: segmentation, targeting, positioning

1.1.3 Market Positioning

2.2 Making Marketing Decisions

2.2 Making Marketing Decisions

3.3.4 Making marketing decisions: using the marketing mix

2.4 Making and Justifying Decisions

3.3 Decision making to improve marketing performance

1.4 Decision Making

3.3 Decision-Making Techniques

2.3 Making Operational Decisions

2.4 Making Financial Decisions

2.2.1 Product

2.2.4 Place

2.2.5 Using the marketing mix to make business decisions

3.8.2 Strategic positioning: choosing how to compete

4.4.2 Making informed decisions

2.4 Making Financial Decisions

2.3 Making Operational Decisions

4.4.2 Making informed decisions

2.2.2 Price

2.2.3 Promotion