role of social context !Kung San tribe -parents do not use physical punishment and agg is devalued by their society as a whole. absence of aggressive rms reduces opportunities to learn aggression, -> less aggression in the next generation.
Yanomamo tribe use aggression to settle disputes, been demonstrated by younger members of the tribe. shows that RMs within cultures like Yanomamo display and set the norm for aggressive beh that is then imitated by younger members of the group. However, when RMs in the culture normalise non-agg beh, this decreases aggression in younger members.