Always frame your essay with the poet in mind
As the examiners say: “writers use methods, including language and structure, to form and express their ideas – the choices the writer makes are conscious and deliberate”
Therefore, write that a poet “highlights X”, “suggests Y”, “challenges Z”
And always use the poet’s (last) name in your essay
Use the words “so” and “because” to push you to explain your own ideas further
Zoom out to big ideas in your analysis
Go from analysing language, or other writer’s choices, to a poet’s overall intention, or message
This should also link to your thesis, and argument throughout
You can begin these “zoom out” sentences with “The poet could be suggesting that because X, then Y” or “The poet could be using the character of X to challenge contemporary ideas about Y”
Use modal language to present sophisticated ideas