Why Business Plan Don't Win

• If business plans are rejected after first scrutiny, it is usually because they fail to reassure the reader that the marketing and sales strategies will deliver the promised outcomes.
• The second most-frequent problem is a lack of operational detail in terms of implementing the plan.
• Both of these weaknesses derive from not having a clear understanding of your own strategy, lack of confidence or engagement with the strategy or a failure to communicate the strategy effectively.
• A great deal of the potential for success lies in being able to get key people to engage with it and support it.
• Getting the support has as much to do with (justified) optimism and enthusiasm as it has to do with dry statistics and over-planned detail.