Market

• Market

  Outline the industry you are in, how you fit in and what will be your market share.
• Who is your primary customer? What are the demographics of this customer base? It is very important to know your customers as success depends on you being able to meet customer needs.
• Why have you chosen this customer base and how large is it? You need to know that there is enough room in this market for you and that it is not already saturated.
• What are the trends that are influencing and affecting your market (customer base)? How are you addressing these trends?
• Who is your competition and how will you be able to compete? By knowing and understanding your competition you will be able to better position your product or service in the market place.
• If your business is seasonal, explain how you will handle this challenge
• What is the price of your product or service? How does this compare to similar products in the market?
• How will you distribute your product?