Simon Winlow examined the impacts of globalization on masculinity in the 21st century in his work "Bad Fellas" published in 2001
Winlow applied Chloe Nolan's ideas on criminal and conflict subcultures to North East England, focusing on the impact of globalization on traditional male industries such as heavy manufacturing
There was an emergence of a new criminal subculture in Sunderland and surrounding areas, shifting focus from traditional male industries to the nighttime economy
The privatization of industries and globalization of heavy industry disproportionately impacted male employment in the Northeast, leading to a crisis of masculinity as traditional opportunities for proving masculinity diminished
Males in the area looked to assert their masculinity through physical dominance and involvement in disorganized criminal activities, such as smuggling alcohol and cigarettes
Working as a doorman, Winlow observed males investing in their physique to maintain an image of physical dominance, known as bodily capital
Maintaining the image of being a "hard man" not only provided status but also opportunities for earning extra money through security work and involvement in criminal activities
The image of hyper masculinity was used for intimidation and status in the nighttime economy, replacing the traditional masculinity associated with heavy industry employment
The disorganized culture of smuggling evolved into more organized criminal activities, with legitimate firms involved in protection rackets and smuggling illegal substances through established networks in Europe
Profits from criminal activities were laundered through legitimate businesses like gyms and salons, turning criminal pursuits into full-time career options within an organized criminal subculture
Winlow's research updates Chloe Nolan's ideas for the 21st century and globalization era, highlighting the shift in masculinity representation and criminal subcultures
Bodily capital is not exclusive to males, with a significant number of female door supervisors in the UK, indicating a changing perception of physical strength and security needs
Winlow's work aligns with Messerschmitt and Connell's concepts of hegemonic masculinity, where status is awarded to those conforming to stereotypical masculine images