1.3.1 Product/service design

• Design mix

  • function
  • aesthetics
  • cost
• Marketing mix

  product, price, promotion, place
• Why is it important that some products emphasise function in the design mix?

  longer product life cycles

  lower promotional costs

  build reputation for quality based on reliability
• Why is it important some products emphases aestherics in design mix?

  high added value
• If a business gets the design mix right they will get competitive advantage over their competitors.
• How is the design mix changing to reflect social trends?

  Sustainability

  Waste minimisation

  ethical sourcing
• Changes in the elements of the design mix to reflect social trends

  concern over resource dismissal, waste minimisation and recycling
• Ethical sourcing should be used in design mix to reflect social trends. They can use organic products and fairtrade. They can also use raw materials and be sustainable in energy use and its impact and the waste and pollution it produces.
• Benefits of strong branding:

  • added value
  • ability to charge premium prices
  • reduced price elasticity of demand
• Ways to build a brand

  • USPS/differentiation
  • advertising
  • sponsorship
  • use of social media