Fragrance: enhances product's smell or masks undesirable odors
Hair conditioning agents: condition and improve hair's appearance, gloss, shine, and texture
Hair fixatives: hold hair in styles in place
Opacifying agents: make products appear pearlescent and rich
pH adjuster: adjust the pH of the product to desired range
Preservative: prevent microbial growth in cosmetics
Skin conditioning agents:
Emollients: impart softness to skin and reduce flaking
Humectants: hold water within skin layers and draw in moisture
Occlusive: block evaporation of water from the skin