Socially sensitive research

• Socially sensitive research is research that psychologists conduct but make sure that they are aware of the consequences for the participants and the group of people represented by the research. For example, research is more socially sensitive when studying topics like depression.
• Researchers carefully structure the phrasing the research question because it influences how the findings are interpreted. For example, studying "alternative relationships" is likely to focus on homosexual relationships and may therefore overlook heterosexual ones because the word "alternative" suggests alternative to heterosexual relationships.
• Limitation) Socially sensitive research can give credence to prejudice. For example research into race and IQ has been misused to justify racist ideologies.
• Strength) Socially sensitive research can promote understanding and positive change. For example, research on same sex parenting has helped challenge stereotypes and influence policy.
• Strength) The existence of ethical guidelines help protect participant and manage sensitive issues responsibly. For example, ensuring informed consent, confidentiality.