Chapter 5

• Objective: a statement of a specific target to be achieved. it should be SMART.
• Market share: the revenue of a business expressed as a percentage of total market revenue.
• Corporate Social Responsibilities (CSR): Businesses taking responsibility for the impact their actions might have on the environment and society.
• Pressure Group: a group of like-minded people that puts pressure on business and governments to change their policies to reach a predetermined objective.
• Social enterprise: A business with social objectives that reinvest most of its profit back into the business or into benefiting society at large.
• Stakeholder: an individual or group which has an interest in a business because they are affected by its activities and decisions.