Social media influences voting behaviour as party’s have began to recognise its significance.
Social media allows political parties to tailor their advertisements to different demographics in the hope of increasing their share of the vote.
Social Media - EXAMPLE & ANALYSIS
When it came to encountering election-related content, X (formerly Twitter) and TikTok users were most exposed, with 60% and 52% of users, respectively, reporting such encounters.
This shows that social media has significant reach and the ability to influence voting behaviour through engaging voters in political content.
Social Media - EVALUATION
Social media, as an extension of media in general, is specifically effective at targeting and influencingyounger voters - highlighting how media is not a significant cause of influencing voting behaviour in itself.
