Spending

• Spending

  Campaign spending, particularly how each party chooses to allocate their funds, has significant influence in changing the voting behaviours of the public. 

  In the 2024 election there was a significant increase in digital marketing to align with voter access to campaign media, spending more on social media campaigns, showing how significant this form of media is and how each party was able to capitalise upon this to grow an effective campaign.
• Spending - EXAMPLE & ANALYS

  Labour spent over £2.4 million on social media ads in the general election campaign, more than twice as much as the Tories. Their aim was to encourage and inspire Young People to vote for them.

  This was effective as 41% of those aged 18-24 voted Labour compared to only 8% who voted Tory, showing that the more investment put into the elements of a campaign, the more engagement it will bring in from voters - increasing their likelihood to vote for them (influencing their choice and behaviour).
• Spending - EVALUATION

  Parties use their campaign spending and budget to divide the important aspects of their campaign, targeting specific groups and broadcast forms aiming to, and successfully, influence voting behaviours.