People

• Walter Dill Scott - one of the first psychologists to apply psychology to advertising, management, and personnel selection.

  In 1903, Scott published two books:

  • The Theory of Advertising
  • Psychology of Advertising. 
• Lilian and Frank Gilbreth - were early adopters of film as a tool for analyzing how workers performed their jobs. 
• Elton Mayo - helped to lay the foundation for the human relations movement, and was known for his industrial research including the Hawthorne Studies

  • Published book The Human Problems of an Industrialized Civilization (1933).
• Kurt Lewin - esponsible for coining the term group dynamics, and he was involved in studies of group interactions, cooperation, competition, and communication that bear on organizational psychology.

  • eveloped the concept called "field theory,"
  • laid thefoundations for the development of Sensitivity Training
• James McKeen Cattell - founding of a psychological consulting company, which is still operating today called the Psychological Corporation.

  • Published "16 personality factors"
• Frederick Winslow Taylor - started the Scientific Management movement, and he and his associates were the first people to study the work process scientifically.

  • Key word: Scientific Approach
• Hans Salye - Coined Eustress and Distress
• Edwin A. Locke - a pioneer in goal-setting theory.