audience positioning

• mode of address- the way a product speaks to the audience can influence their decoding
• framing- the way a topic is presented or portrayed can shape how audiences perceive it
• imagery and visual language- visual elements can be used to evoke specific emotions or associations, influencing audience interpretation.
• narrative structure- the way a story is told can steer the audience toward certain interpretations
• audience positioning theory- developed by Stuart Hall, explores how media texts are designed to guide audience interpretation and engagement