Leader: sharing a vision, use analytical data to support recommendations, provide focus, create a 'culture', inspire people, ensure coordination, act as an interface between team and outside, take risks, guide progress, evaluate progress, create a positive team feeling, monitor feelings and morale, appeal to people's emotions, provide development opportunities, ensure effective induction, use analytical data to forecast trends, monitoring progress, unleash potential, be a good role model, appeal to rational thinking, build teams