Differences between men and women are exaggerated. Therfore, sterotypically male and female characteristics may be emphasised
What is beta bias?
Differences between men and women are minimized. Often occurs when findings obtained from men are applied to women without additional validation
What is androcentrism?
Taking male thinking/behaviour as normal, regarding female thinking/behaviour as deviant
Positives of alpha bias?
Led to some theorists to assert the worth and valuation of feminine qualities
Positives of beta bias?
Makes people see men and women as the same, which has led to equal treatment in legal terms
Negative consequences of alpha bias?
Focus on differences between gender leads to the impliation of similarity within genders
Can sustain prejudices and stereotypes
Negative consequences of beta bias?
Draws attention away from differences in power between men and women
Examples of alpha bias research?
Freud
Believed that there were real significant differences between mena nd women
Examples of beta bias?
Research done by Asch
Milgram
Zimbardo
What are 3 pieces of gender bias in the research process?
Institutional sexism
Use of standardized procedures in research studies
Dissemination of research results through academic journals
What is universality?
Any underlying characteristics of human beings that is capable of being applied to all, despite differences in experience and upbrining
What is ethnocentrism?
Judging other cultures by the standars of one owns culture
What is emics?
Emic construct is one that is applied only to one cultural group, so they vary from place to place
Whaat is etics?
An etic construct is a theoretical idea that is assumed to apply in all cultural groups
What is an example of ethnocentric research?
Yerkes mass IQ testing of American army recruits displayed cultural bias as it measured knowledge of US culture not intelligence
What is cultural relativism?
The idea that norms and values can only be meaningful and understood within specific social and cultural contexts
Example of culturally bias research?
Ainsworths strange situation for attachment
Determinism proposes that all behaviour has a cause and is thus predictable.
Strengths of free will?
Emphasises the importance of the individual and studying individual differences
Fits societys view of personal responsibilit
Limitations of free will?
Free will is subjective
Impossible to scientifically test the concept of free will
Few people would agree that behaviour is always completely under the control of the individual
What are the three types of determinism?
Environmental determinsim
Biological determinism
Psychic determinism
What is hard determinism?
Sees free will as an illusion and believes that every event and action has a cause
What is soft determinsm?
Suggests people do have a choice, but that choice is constrained by external factors
What are strengths of soft determinism?
Determinism is scientific and allows cause and effect relastionships to be found
What are limitations of determinsm?
Reductionsit
Doesn't account for individual differences
What approach is hard determinst?
Behaviourist
What approch is soft determinist?

Psyychodynamic and SLT
Whaet are the 5 major features of science?
Empiricism
Objectivity
Replicability
Control
theoryconstruction
Limitations (AO3) of nature
The problem of the transgenerational effect. Behavior that appears to be determined by nature (and therefore is used to support this nativist view) may, in fact, be determined by nurture! e.g., if a woman has a poor diet during her pregnancy, her unborn child will suffer.
What approachs is a clear example of the nuture debate?
Behaviourist approach and SLT
Strengths (AO3) of nurture debate
Empirical evidence shows that behavior is learned and can be modified through conditioning.
What is reductionism?
The idea that it can be reduced to simple parts
Claims behaviour is predictbale as it is determined by one facotr
What is a holistic piece of evidence?
Bartletts schema theory is a holistic view on how memory works
What is strengths of reductionist research?
Allows detailed look at components affecting behaviour
Explains certain types of behaviours
Scientific and open to testing
Weaknesses of reductionist approach?
Over simplifies complex behaviours
Doesnt take into account other factors affecting behaviour
What is holism?
Looks at the whole picture so is useful when studying individuals
What is strengths of holistic research?
Looks at erverything that may impact on behaviour
considers more than one cause
What is weaknesses of holistic research?
Non scientific
Doesnt explain mental illness adequately
Over complicates behaviours that may have a simple explanation
What is the model called linking to the interactionist approach?
Stress-diathesis model
What is supporting evidence of the stress-diathesis model?
Finnish adoption study
Found group with schizo mothers had a 10% rate of schizo
They also found that environment played a role in schizophrenia