proposes memory can be divided into two separate store: the episodic memory and semantic memory
episodic =a mental diary of personal memories, dependent on time referencing (memories linked to the time they occur), dependent on context learnt in, susceptible to transformation due to retrieval cue failure, has continuous input
semantic: remembered facts/words/rules, has no temporal link so can be recalled without time referencing, not dependent on context learnt in, more robust and less susceptible to transformation, can be inputted in a fragmented way