bandura and the bobo doll experiment - 1963
the experiment involved exposing children to 2 different adult models, an aggressive model and a non-aggressive model.
the aggressive model was seen to kick and pummel the doll in front of the children. after witnessing the behaviour the children were then placed in a room with the bobo doll alone to see if they would imitate the behaviour.
the study showed children shown the aggressive model would also be aggressive towards the bobo doll. the children who watched the non aggressive model were far less aggressive towards the bobo doll.