Principles of Marketing

• Is the activity of institutions and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large

  Marketing
• A human ____ is something that a person must have in order to live and survive

  Needs
• Achieving ones full potentioal including creative activities

  Self Actualization
• Prestige and feeling of accomplishment


  esteem Needs
• Intimate relationship. :friends


  Belongingness and love needs
• security, safety

  security needs
• food, water, warmth, rest


  physiological needs
• a human _____ is something that a person desires to have

  wants
• _______ are also human wants that are supported by buying power

  demands
• marketing occurs when the buyer and seller trade something of equal value. Both the buyer and the seller have gained something that satisfied their unmet needs

  Exchange
• The ______ is composed of people with both desire and ability to buy a product or service

  Market
• Physical _____ comprise the volume of most countries production and marketing effort

  goods
• As economies progress a growing proportion of their activities are concentrated on the production of ________

  Services
• through organizing a number of services and goods, one can generate, stage, and market ___________

  experiences
• Marketers endorse time-based events


  events
• celebrity marketing has turn into a main and popular business


  person
• _____ marketers consist of economic development specialist, real estate agents, commercial banks, local business association, and advetising and public relations agencies

  places
• __________ are intangible rights of ownerships of either real property


  Properties
• _____________ aggressively labor to create a strong, positive image in the mind of their publics.

  organizations
• the production packaging and disttribution of ___________ is one of societys chief industries


  information
• each market offering has a fundamental idea at its core

  ideals
• the detail in the information sufficient to pinpoint problems or opportunities; the objective sufficiently detailed to measure realworld problems and oppotunities


  specific
• a quantitative attribute to be applies to create a metric


  measurble
• goals must be realistically __________ based on your existing skills, resources, and timeframe.


  attainable
• the information be applied to the specific problem faced by the marketer

  relevant
• objectives be set for differnt time periods as targets to review against


  time based
• top level broad _____ to show how the business can benefit from channels


  goals
• specific smart __________ to give clear direction and commercial targets


  objective
• an approach that centers on maintaining and improving value-added long-term relationships with current customers, distributors, dealers, and suppliers

  relationship concept/marketing
• views that organizations must satisfy the needs of consumers in a manner that gives for societys benefit

  societal marketing concept
• focuses on the internal potentials of the company and not based on the desires and needs of the market

  production concept
• refers to the idea that people will buy more goods and services through personal selling and advertising done aggressively to push them in the market

  sales concept
• a philosophy which states that organization must try hart to find out and satisfy the needs and wants of consumers while at the same time accomplishing the organizational goals

  marketing concept
• is a marketing strategy a company uses to determine if it can produce a variable product consumers want or need

  traditional concept marketing
• are used to check that the marketing activities of a company are on track

  key perfromance indicatiors
• goals must be realistic so that important parties who will be reaching must see each goal as reasonable


  attainability
• management should exert to set goals that are consistent with one another


  consistency
• the process of goal-setting must be _________________

  comprehensiveness
• management should exert to set goals that are ___________ with one another

  consistency
• planners often confuse goals with strategies, objectives and event tactics


  intangibility