A participant's right to have personal information protected through withholding their name or keeping information safe.
Deception:
Occurs when a participant is not told the true research aims of a study and/or not told what they will be required to do.
Informed consent:
Participants are given comprehensive information concerning the nature and purpose of a study and their role in it.
Privacy:
Refers to a person's right to control the flow of information about themselves.
Right to withdraw:
Participants should be told that they can stop participating in a study if they are uncomfortable. This was the case in Milgram's study on obedience.
Protection from harm:
Participants should not experience negative physical effects, such as physical injury, nor should they experience negative psychological effects, such as lowered self-esteem or embarrassment.