Places change as a result of a combination of specific processes carried out by stakeholders
Stakeholders are groups in society, so their actions have a huge role in constructing place identity
Place identity and character do not happen by accident but instead through choices made by society to construct a distinctive sense of place
Stakeholder groups within society have the power to change and shape places through investment, voting, or protesting
The Brexit referendum vote to leave the EU shows how voting can have a huge impact on placing a character on a national scale
The forces of change acting on a place will change the lived experience of those in the area
Flows of people:
When there are flows of people that change a place’s demography and culture, lived experiences can be different due to a whole new set of experiences being available.
Immigrant communities often start food businesses or celebrate festivals from their culture which changes lived experience in the area
The ‘Curry Mile’ is a nickname for part of Wilmslow Road in Rusholme, South Manchester
Economic change:
Economic growth or decline due to changes in investment will affect the services available and change the lived experience
Economic forces of change:
Gentrification and globalisation are both processes that are strong forces for change when it comes to placing character
Investment by TNCs from overseas is a very strong way in which globalisation affects place character
The Australian TNC ‘Westfield’ has invested in many areas in London such as Stratford and Shepherd’s bush to create shopping and leisure areas
This brings jobs and a new element of identity to these locations
Gentrification is a powerful process that can affect house prices, average earnings and levels of deprivation
An example is the St Philips area in Bristol where a new university campus is being built that will attract thousands of students and change the demographic and economy of the area