C16: Technology Marketing Mix

• How technology influences the marketing mix:

  Social networking - facebook (changing the way businesses reach their potential customers)

  To promote business

  To gather information about customer purchasing habits
• Advantages of social media

  • Target customers may see the advert
  • Cheap to use
• Disadvantages of social media

  • Businesses have to pay for advertising if they use pop-ups
  • Potential customers may not use social media networks
  • Lack of control of advertising if used by others
• Advantages of using website

  • No extra cost if website is already set up
  • Control of advertising
  • Can change adverts quickly
  • Interactive adverts can be more attractive
• Disadvantages of website

  • Potential customers may not see the website
  • Relies on customers finding the website
  • Design costs of the website may be high
• What is e-commerce?

  the online buying and selling of goods and services using the internet
• Advantages of e-commerce to business

  • Websites are cheap to setup worldwide
  • Orders can be taken over the internet
  • Businesses can easily make purchases from other businesses (B2B e-commerce)
• Disadvantages of e-commerce to business

  • Competition is high, many businesses offer e-commerce nowadays
  • Website designs need to be attractive, which costs more to decorate
  • Transport costs are higher, customers don't want to pay delivery cost
  • No f2f communication, business doesn't gain useful feedback
• Advantages of e-commerce to customers

  • Convenient, customers don't need to leave their houses
  • Price comparisons are easier to find
  • Payment is simple
  • Consumers can easily find products worldwide
• Disadvantages of e-commerce to customers

  • Consumers need access to the internet
  • Products cannot be seen, may be bad quality
  • No f2f communication, hard to find out more information about a product.
  • Chances of theft are high