Form of protection provided to authors or creators of any original works
Gives protection when others copy, present, or display the owners' work without permission
Lasts for a lifetime and in most cases, it lasts 70 years after the author/creator dies
Trademark:
Words, phrases, symbols, designs used to signify the source of a product or service
Purpose is to avoid confusion, deter misleading advertising, and help consumers distinguish one brand from another
Patent:
An exclusive right granted for an invention
Includes new machines, technological improvements, and manufactured goods
Provides the patent owner with the right to decide how or whether the invention can be used by others
Patent rights are valid for up to 20 years
Patent protection will be denied if an invention is found to be obvious in design, not useful, or morally offensive
Trade secrets:
Business practices, formulas, designs, or processes used in a business to provide a competitive advantage
Examples include the formula for Coca Cola, recipes for food or food products, processes for converting raw materials, and methods of manufacturing consumer products
World Intellectual Property Organization (WIPO):
Specialized agency of the United Nations that promotes the protection of intellectual property throughout the world
Intellectual Property Office:
Agency of the government in charge of implementing the intellectual property code
Protecting against infringement:
Infringement refers to the unauthorized use of intellectual property
Owners should take steps to put the world on notice that their rights exist
Notice of trademarks and copyrights is given by placing the appropriate symbol on the material and registering the mark or copyright
Current range of penalties for infringement:
1st offense: PhP50,000 to PhP150,000 and/or imprisonment of 1 to 3 years
2nd offense: PhP150,000 to PhP500,000 and/or imprisonment of 3 to 6 years
3rd offense: PhP500,000 to PhP1.5 million and/or imprisonment of 6 to 9 years
Copyright Law Republic Act No. 8293 January 1, 1998 - Fidel V. Ramos:
Copyright is a legal protection extended to the owner of the rights in an original work
In the Intellectual Property (IP) Code of the Philippines, literacy and artistic works include books, writings, musical works, paintings, and other works including computer programs
Types of rights under the law of copyright:
Economic Rights: Reproduction Right, Distribution Right, Public Performance Right, Public Display Right, Digital Transmission Right
Moral Rights: Right of Attribution, Right of Integrity
Privacy of Personal and Public Domains:
Public domain includes health information shared for broader educational or community awareness purposes
Personal domain involves safeguarding private health information shared between healthcare providers and individual patients
Netiquette Rules and Guidelines:
Respect client's privacy
Verify information before posting
Check messages and respond promptly
Do's: Respect other people's time and bandwidth, make yourself look good online, share expert knowledge
Don'ts: Name-call or express offensive opinions, post private or embarrassing images or comments, exclude people or talk behind their backs