01.CS5.E5

• Element 5


  Supervises effectively the execution of merchandising plan and marketing strategies
• PC 5.1


  The pharmacist shall implement the organization’s merchandising policy.
• EVIDENCE 5.1


  Screens products that are intended for advertisement or promotion
• PC 5.2


  The pharmacist shall regularly conduct promotional and other special activities
• EVIDENCE 5.2

  Supervises promotional and other special merchandising activities
• PC 5.3

  The pharmacist shall evaluate merchandise presentation, store marketing and promotional activities according to sales turnover and store presentation standards
• EVIDENCE 5.3

  Improves merchandise presentations, store marketing and promotional activities based on evaluation result
• PC 5.4


  The pharmacist shall support all pharmacy personnel in executing the merchandising plan
• EVIDENCE 5.4


  Assists all pharmacy personnel in executing activities intended for promotion and advertisement
• PC 5.5


  The pharmacist shall execute product pricing schemes according to the organization’s policy, and issuances from regulatory authorities.
• EVIDENCE 5.5

  Monitors compliance to pricing schemes for all supplied products
• PC 5.6


  The pharmacist shall contribute in the development of the organization’s strategic planogram
• PC 5.6


  Arranges display of products for prescription shelves, self-service shelves and counter according to market trends and client’s/patient’s preference
• PC 5.7


  The pharmacist shall ensure that displays are maintained in a safe, secure and aesthetically attractive manner
• EVIDENCE 5.7

  Ensures that displayed products are regularly replenished and organized
• PC 5.8


  The pharmacist shall ensure accurate display information for products and services.
• EVIDENCE 5.8

  Monitors displayed information for products and services