STRENGTH → it's useful ,, particularly for students ,, to understand how contexts in which they study can impact their later memory recall. they can use this information to try & match their study context as closely as possible to recall context. it's also useful for learning in other situations ,, E.G. using the same car for driving lessons // tests
WEAKNESS → usefulness is limited if nothing can be done to change study context ,, E.G. learning will almost always take place in a classroom which will not be a fully matching context to examination room