Bandura (1961, 1963)

• Bandura conducted his studies on violent media on children in 1961 and 1963
• Bandura (1961, 1963) conducted his studies on violent media on children
• Bandura (1961, 1963) used Young Children who were shown a clip of a large Bobo Doll being hit by an adult
• Bandura (1961, 1963) used a control group of children who were not shown the clip of the adult hitting the Bobo Doll
• Bandura (1961, 1963) showed that children who were shown the clip acted violently towards the Bobo Doll and children who didn't see the clip did not act violently towards the Bobo Doll
• Bandura (1961, 1963) showed that the effects of the media were seen as direct & immediate as children imitated the violence from the clip, portraying how the media directly effected children
• Bandura (1961, 1963) showed that 90% of children in the violent behavioural groups imitated the violent behaviour
• Bandura (1961, 1963) showed that 40% of the violent behavioural group exhibited the same behaviour after 8 months
• Packard's study (1957) and Bandura's study (1961, 1963) mirror wider concerns about the effects of media violence and this can be scenes from:

  • Natural Born Killers
  • Rambo
  • Child's Play 3
• Packard's study (1957) and Bandura's study (1961, 1963) mirror wider concerns about the effects of media violence and this can be from Video Games:

  • Grand Theft Auto
  • Manhunt
• Packard (1957) & Bandura (1961, 1963) argue that there are 2 Main Effects of the media & violence:

  • Imitation or 'Copycat' Violence
  • Desensitisation