media info l 1 - l3

• Messages are any forms of communication (information, feelings, and ideas) passed or transmitted using channels
• Mass Communication refers to communication systems configured to create, produce, and disseminate media texts to mass audiences without immediate feedback between the source and receiver
• Communication is the directed and purposeful exchange of information and messages between people or groups, involving writing, gestures, and signs
• Traditional forms of mass communications include newspapers, radio, television, and film
• Types of Communications:

  • Interpersonal Communication: involves two or three individuals interacting through voices and bodies, verbal or non-verbal
  • Mediated Interpersonal Communication: communication mediated through devices like pen, telephone, or computer
  • Small Group Communication: between three or more persons
  • Organization Communication: communication in a working environment
  • Public Communication: one person communicating to a large number of people
• 8 Elements that constitute the creation of a message:

  • Source: where the message originated from, a person or an organization
  • Encoding: the process of translating a message for transmission
  • Transmitting: the act of sending the message through vocal cords or other means
  • Channels: technologies enabling the transmission like telephone, radio, internet
  • Decoding: the process by which the receiver translates the source's thoughts and ideas
  • Receiver: the individual or organization receiving the message
  • Feedback: the response generated by the message sent to the receiver
  • Noise Interference: anything that interferes with the transmission process
• Literacy is defined as the set of skills that includes the ability to read with comprehension and write messages
• New sets of literacy include Digital Age Literacies and Civic Literacies
• Digital Age Literacies involve the use of technologies and content created through digital technology, covering cognitive skills needed in navigating the digital environment
• Category of Digital Literacy:

  • Computer Literacy: knowing how to use a computer independently
  • Technological Literacy: using computer and emerging technologies
  • Visual Literacy: developing vision competencies and integrating sensory experiences
  • News Literacy: appreciating, understanding, and verifying the reliability of news sources
• Civic Literacies enable citizens to actively participate and initiate changes in the community and society, fostering engagement beyond personal confines
• Category of Civic Literacy:

  • Environmental Literacy: recognizing individual actions' implications on the environment
  • Financial Literacy: managing inflows and outflows of money
  • Multicultural Literacy: recognizing and respecting diversity in the community
  • Media Literacy: ability to access, analyze, evaluate, and create media in various forms
• History of Media and Communications:

  • Printing history started in Europe, Asia, and the Middle East
  • Johann Gutenberg invented the movable type machine in the 15th century
  • The rise of newspapers in the 17th century, promoting the idea of a free press independent from government control
• From static to moving images:

  • George Eastman invented film and founded Kodak in 1888
  • Lumiere Brothers developed film projectors, becoming the first filmmakers in history
  • The transition from ARPANET to the internet in 1971 served more purposes than military needs
• Rise of Internet and New Media:

  • Transistor Radio in 1948 marked the development of semiconductor devices
  • Integrated Circuits (IC) were critical in computer development
  • The transition from ARPANET to the internet in 1971 served various purposes
  • The introduction of TCP/IP architecture and fundamental internet technologies in the late 20th century
• Internet in the Philippines:

  • James Lindenberg assembled transmitters in Bolinao Pangasinan in 1946, laying the foundation for Philippine television
  • ABS-CBN, Alto Broadcasting System, and Chronicle Broadcasting Network played significant roles in Philippine television history
• Social Media refers to the media infrastructure powered by the internet and the World Wide Web enabling multimedia interactivity and dialogue
• Social Networking involves the gathering of people based on common interests and advocacies