MIL LESSON 5-6

• COMMUNICATION


  the act or process of using words, sounds, signs, or behaviors to express or exchange information to express your ideas, thoughts, and feelings. exchange of information and the expression of feelings that can result in understanding.
• NON-VERBAL COMMUNICATION AND VERBAL COMMUNICATION


  2 basic types of communication
• NON-VERBAL COMMUNICATION


  signs, symbols, colors, gestures, body language, facial expressions, sign language
• VERBAL COMMUNICATION


  oral, written
• LASSWELL'S COMMUNICATION MODEL (1948)


  who (sender), says what (message), in which channel (medium), to whom (receiver), with what effect? (effect)
• MEDIA LITERACY


  The ability to read, analyze, evaluate, and produce communication in a variety

  of media forms.
• INFORMATION LITERACY


  ability to recognize when information is needed to locate, evaluate, effectively use and communicate information in its various formats.
• TECHNOLOGY (DIGITAL LITERACY)


  ability to use digital technology, communication tools or networks to locate, evaluate, use, and create information.
• MEDIA AND INFORMATION LITERACY


  refers to the essential competencies (knowledge, skills, and attitude) that allow citizens to engage with media and other information providers effectively and develop critical thinking and life-long learning skills for socializing and becoming active citizens
• PRE-INDUSTRIAL AGE (BEFORE 1700s)


  people discovered fire, developed paper from plants, and forged weapons, and tools with stone, bronze, copper and iron.
• INDUSTRIAL AGE (1700s-1930S)


  People used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press)
• ELECTRONIC AGE (1930s-1980s)


  The invention of the transistor ushered in the _____. People harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early computers. In this age, long distance communication became more efficient.
• NEW/INFORMATION AGE (1980s-2000s)


  The Internet paved the way for faster communication and the creation of the social network. People advanced the use of microelectronics with the invention of personal computers, mobile devices, and wearable technology. Moreover, voice,

  image, sound and data are digitalized.
• TRADITIONAL MEDIA


  specific characteristics that they have and the functionalities that they

  offer. one-directional, the media experience is

  limited and the sense receptors used are very specific.
• NEW MEDIA


  the experience is more

  interactive. The audience are more involved and are able to send feedback simultaneously.
• cave paintings (35,000BC), and clay tablets in Mesopotamia (2400BC), Papyrus in Egypt (2500BC), Acta Diurna in Rome (130 BC), Dibao in China (2nd Century),

  Codex in Mayan region (5th Century), Printing press using wood blocks (220

  AD).

  examples forms of media in pre-industrial age
• printing press for mass production (1900), newspaper- the london gazette (1740), typewriter (1800), telephone (1876), Motion picture photography/projection (1890), Commercial motion pictures (1913), Motion picture with sound (1926), Telegraph, Punch cards

  example forms of media in industrial age
• transistor radio, television (1941), large electronic computers, mainframe computers -i.e. IBM 704 (1960), OHP, LCD projectors

  example forms of media in electronic age
• Web browsers: Mosaic (1993), Internet Explorer (1995), Blogs: Blogspot (1999), WordPress (2003), Social networks: Friendster (2002), Multiply (2003), FB (2004), Instagram, Microblogs: Twitter (2006), Tumblr (2007) Video: YouTube (2005), Augmented Reality / Virtual Reality

  example forms of media in new/information age
• Genre


  Comes from the french word meaning "type" or "class", Can be recognized by its common set of distinguishing features (codes and conventions)
• Codes


  are systems of signs, which create meaning
• Conventions


  are the generally accepted ways of doing something
• Types of code

  technical, symbolic, written
• Technical codes


  ways in which equipment is used to tell the story (camera techniques, framing, depth of fields, lighting and etc.)
• Symbolic Codes


  show what is beneath the surface of what we see (objects, setting, body language, clothing, color)
• Written Codes


  use of language style and textual layout (headlines, captions, speech bubbles, language style)
• Republic Act No. 10175 or the Cybercrime Prevention Act of 2012


  is a law in the Philippines approved on September 12, 2012 which aims to address legal issues concerning online interactions and the Internet
• Cyberspace


  refers to the virtual computer world, and more specifically, is an electronic medium used to form a global computer network to facilitate online communication
• Cybercrime


  refers to the criminal activities carried out by means of computers or the Internet
• Cyberbullying


  the use of electronic communication to bully a person, typically by sending messages of an intimidating or threatening nature
• Hacking


  the act of identifying and then exploiting weaknesses in a computer system or network, usually to gain unauthorized access to personal or organizational data
• Phishing


  is the attempt to obtain sensitive information such as usernames, passwords, and credit card details (and, indirectly, money), often for malicious reasons, by disguising as a trustworthy entity in an electronic communication.
• Illegal Downloading


  refers to obtaining files that you do not have the right to use from the Internet.
• Digital Piracy


  refers to the illegal copying or distribution of copyrighted material via the Internet.
• Identity Theft


  is the deliberate use of someone else's identity, usually as a method to gain a financial advantage or obtain credit and other benefits in the other person's name, and perhaps to the other person's disadvantage or loss
• Cyber Defamation


  the act of communicating false statements about a person that result in damage to that person's reputation.
• Libel (written) and Slander (verbal)


  2 types of defammation
• Child Pornography


  is a form of child sexual exploitation and is often produced through online solicitation, coercion and covert photographing
• CYBERSQUATTING


  is registering, trafficking in, or using an Internet domain name with the intent to profit from the goodwill of a trademark belonging to someone else.
• Copyright Infringement


  the use of works protected by copyright without permission for a usage where such permission is required