In single-celled organisms, substances can easily enter the cell due to a short distance, while in multicellular organisms, the distance is larger because of a higher surface area to volume ratio
Multicellular organisms require specialised exchange surfaces for efficient gas exchange of carbon dioxide and oxygen due to their higher surface area to volume ratio
Hair care products have specific guidelines for claims, such as changing "Eliminates dandruff permanently" to "It may help to remove production of dandruff"
Oral or dental hygiene products have guidelines for claims, like changing claims related to treatment or prevention of oral diseases to "May help/prevent"