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Making Marketing decisions: Using the Marketing Mix
The 7Ps
Process
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What is the Process?:
Process is the
steps
a
customer
goes through to actually complete a
transaction.
What is Process?
Process is the
steps
a
customer
goes through to actually complete a
transaction.
A customer’s satisfaction with a
good
or
service
can be affected by the
process
that is involved in
buying
it or
paying
for it
Improving the buying process can therefore improve customer
satisfaction.