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Influences on the Marketing Mix
Nature of the consumer market
What are speciality products?
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What are speciality products?:
Speciality products are ones that a customer will spend
time
thinking about and often
researching
before buying
Customers will be willing to travel
far
to buy this product and the brand may be very important, as will the
physical
environment where it is sold
An example of a speciality product?
sports car
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