Analysing Qualitative Data

• The majority of qualitative data is generated by case studies, interviews, observations and questionnaires.
• Qualitative data includes:

  • Transcripts of interviews ( in self reports)
  • Detailed observational notes
  • Video/ tape recorded material
  • Participants' own diaries
• The main objective when analysing qualitative data is categorisation (to enable comparisons).
• Initial categorising- where large quantities of written notes are read and re-read to group items together (looking for common themes).
• Indigenous categories- where the researcher makes use of natural categories participants use to describe themselves. These arise from qualitative data that participants suggest in their own words- essentially they cannot be manipulated.
• Use of quotations- consent is always needed for this. It is used to typify a particular point of view expressed.