John B. Watson was critical of introspection as it produced subjective data and could not establish general laws.
Watson proposed that a truly scientific psychology should only study things that could be observed and measured, which led to the behaviourist approach.
Watson and Skinner brought methods from the natural sciences into psychology such as controlled lab experiments.
Following the Cognitive Revolution of the 1960s, the study of mental processes is now seen as a highly scientific area within psychology.
The biological approach also makes use of experimental data. Recent advances in technology mean that imaging techniques investigate physiological processes such as 'live' activity in the brain.