A.H. Halsey completed their studies on changing national identities and how national identity is not important in 2000
Halsey (2000) argued there has been a disappearance of Britishness and how "Life in Britain can no longer be said to be uniquely British" due to Americanisation
Halsey (2000) argued that growing international homogeneity and the dominance of American Culture means that it is increasingly difficult to pinpoint Britishness
Halsey (2000) suggests that Britain has lost the distinctiveness it had when he was child and that our lives are becoming Americanised to the point that life in Britain can no longer be said to be uniquely British
Halsey (2000) argued that Americanisation is eroding national identities and the British Identity, this can be due to McDonaldization and Stanley Cups (leading to the disappearance of Britishness)