phospholipids are found in all membranes, have a polar head (with choline, other charged group, phosphate and glycerol) and 2 fatty acid tails (can be unsaturated with 1 or more double bonds or saturated with no double bonds). with a unsaturated fatty acid tail, the lipid is shorter, introducing bends in the tail reducing flexibility (stiff membrane). with a saturated fatty acid tail, the membrane becomes more fluid