Environmental Scanning SWOT and PEST analyses

• What is the major factor that influences a company’s operation?

  External environment
• what are the major problems faced by businesses?

  uncertainty, globalization, innovation, government policies, technology, diversity, complexity, information overload
• what are the subgroup of external environment?

  microenvironment and macroenvironment
• what are the microenvironment?

  customers, suppliers, competitors, regulatory agencies
• what is the macro environment?


  general environment of the firm
• who are considered as a part of internal environment?

  employees, board of directors, managers
• what consists of elements that have a direct impact on the business operations?

  internal environment
• what consists of factors  that have indirect but significant  influence on the operations of the business?

  external environment
• what is the other term for microenvironment?

  ”operating environment”
• what are the factors have direct relevance to the       business operations but are uncontrollable to a certain extent?

  microenvironment
• what is the other term for macroenvironment?

  general environment
• what is consists of economic, political, social, legal and technical environment of the business organization?

  macroenvironment
• what are the factors in this environment are beyond the control of the firm but are important determinants of success?

  macroenvironment
• what is the process of actual monitoring and evaluation of information from the external and internal environment of a business organization?

  environmental scanning
• What are the modes of environmental scanning?

  ad how environmental scanning, regular scanning, continuous scanning
• what does the S stands for in SWOT analysis?

  Strengths
• what does the W stands for in SWOT analysis?

  Weaknesses
• what does the O stands for in SWOT analysis?

  Opportunities
• what does the T stands for in SWOT analysis?

  Threats
• what include the company's attributes that give a competitive edge over others?

  strengths
• what are the of a company that need to be improved or changed?

  weaknesses
• what are the factors or events that can give a positive impact to the company if properly addressed?

  opportunities
• what are the external factors which may negatively impact the company?

  threats
• What does P stands for in PEST analysis?

  political factors
• What does E stands for in PEST analysis?

  Economic factors
• What does S stands for in PEST analysis?

  Social factors
• What does T stands for in PEST analysis?

  Technological factors
• what are under the political factors?

  laws, regulations, restrictions
• what are under the economic factors?

  economic growth, interest rates, exchange rates, inflation rate
• what are the demographic aspects under the social factor?

  age, civil status, religion, group affiliation, economic status of consumers
• what are under the technological factors?

  research and development activities, automation, licensing, patenting, technological shifts, outsourcing decisions
• the SWOT and PEST analyses are not crucial for strategies. true or false?

  false