ErvingGoffman studied how norms were developed through interactions between individuals, establishing unwritten rules
Goffman observed how pedestrians on busy streets prevented collisions through their interactions, not by strict laws or clear lessons, but by unwritten rules
Postmodernists reject the idea of one culture, focusing on diversity; Strinati notes mass culture as mass propaganda leading to mass oppression
Popular culture is diverse and influenced by politics; postmodernists believe no culture is superior to another
Interactionists believe culture is created by interactions between individuals, not imposed by society structures; people shape and are shaped by culture
Functionalists emphasize consensus in culture, where society agrees on behavior and values, maintaining social order and effective functioning
Marxists view culture as serving the ruling class to sustain capitalism; mass culture creates false needs and transmits capitalist ideology
Feminists argue that mass culture benefits the patriarchy, promoting stereotypes and controlling society for the powerful
Culture refers to a way of life for a particular society or part of society, consisting of beliefs, behaviours, objects, and other characteristics common to the members of a group or society
Culture is socially developed and transmitted through socialization
Contemporary society is characterized by cultural diversity, meaning differences between cultures and a wide range of cultural values within one society
Multiculturalism is the view that minority cultures deserve to have their differences acknowledged and celebrated within a dominant political culture
Homogenization of culture is the idea that cultures have become similar or more alike due to globalization
Subculture is a smaller group sharing its own norms, customs, and values, distinct from the main culture of a society but existing within it
Mass culture is a set of norms and values shared by the vast majority in a population, developed from common exposure to the same media, news sources, music, and art
Folk culture refers to the culture of ordinary people, particularly those living in pre-industrial societies, characterized by local traditions and practices passed down through generations
High culture is considered superior and beneficial, including high-quality cultural products like opera, ballet, and great works of literature
Low culture, often referred to as popular culture, includes cultural products with mass appeal like football, soap operas, and popular TV and cinema productions
John Storey (1996) proposes six definitions of popular culture, including quantitative, residual, commercial, democratic, hybrid, and relative definitions
Postmodernists raise questions about the impact of globalization on culture, leading to multicultural, diverse, and technology-driven societies
Functionalist views see culture as the social glue that maintains social order through shared norms and values
We are not born with a particular culture, but we are born with the capacity to learn any culture
Culture
A set of beliefs, practices, and symbols that are learned and form an all-encompassing integrated whole that binds people together and shapes their worldview and life ways
Symbol

Something that stands for something else, often without a natural connection
Belief
Not just what we believe to be right or wrong, true or false, but also includes values, norms, philosophies, worldview, knowledge, and more
Cultural symbols convey shared or conflicting meanings across space and time
Humans are one of the most dynamic species on earth, able to change both culturally and biologically
Humans are biological beings with natural needs and urges shared with other animals
Culture constantly changes in response to both internal and external factors
Beliefs and practices can vary within a culture depending on age, gender, social status, and other characteristics
Social order is the stability of society based on the collective agreement to rules and norms that allow
Practices

Behaviors and actions that may be motivated by belief or performed without reflection as part of everyday routines
Technology changes rapidly in dominant American culture while deep-seated values change very little over time
Symbolic meanings
Red octagonal sign signifies stop
Confederate flag can symbolize pride in southern heritage or a legacy of slavery and racial oppression
Culture allows us to understand that people everywhere are thinkers and actors shaped by their social contexts
Enculturation

We learn to become members of our group directly through instruction from our parents and peers and indirectly by observing and imitating those around us
Cultural practices can impact our biology, growth, and development
Culture matters to sociologists and anthropologists because it plays an important role in the production of social order
Karl Marx: 'In the realm of non-material culture, a minority is able to maintain unjust power over the majority by subscribing to mainstream values, norms, and beliefs'
Culture is important to anthropologists and sociologists because
It plays an important role in the production of social order