Each participant takes part in every condition under test.
Each condition represents one level of the Independent variable
there may also be a control condition
independent measures design:
Participants are allocated to two (or more) experimental groups representing different levels of the IV.
There may also be a control group
Matched participants design:
Participants who are similar on key variables (eg memory ability, age) are paired. One member of the pair is placed in group A and the others in group B.
This means there are two groups of participants. Each group is given one level of the IV.
Positive of Repeated measures:
+ Good control of participant variables , since same person is tested twice.
+ Fewer participants needed than in the independentmeasuresdesign.
Negative of repeated measures:
- Practice effect. Student may be better and had adapted from the first condition.
- Participants may guess the purpose of the experiment.
- condition A may be easier than condition B
Independent measure positives:
Avoids order effects because each participant is only tested once.
Avoids participants guessing the aims of the experiment
Negatives of Independent measures design:
- No control of participant variables. Participants in group A may be more intelligent that is why group A had higher on the test than group B.
- Needs more participants than repeated measures design. If there is 20, they will be split between the two groups. And collect data only for 10 people.
matched participants positive:
+ Acts as a control for participant variables because of the matching (like repeated measures)
+ Avoids order effects because it is like an independent measures design.
Matched participants negative:
- Very time consuming to match participants on key variables
- May not control all participant variables because you can only match on variables known to be relevant, but it could be that other variables are important.