is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage.
STRATEGY
it implements a strategy that creates superior value for customers and that its competitors are unable to duplicate or find too costly to imitate
COMPETITIVE STRATEGY
It excesses of what an investor expects to earn from other investments with a similar amount of risk.
Above-average returns
is an investor's uncertainty about the economic gains or losses that will result from a particular investment.
Risk
It is equal to those an investor expects to earn from other investments with a ith a similar amount of risk.
Average returns
is the full set of commitments, decisions, and actions required for a firm to achieve strategic competitiveness and earn above-average returns.
Strategic management process
It is a fundamental nature of competition in many of the world's industries is changing Although financial capital is no longer scarce due to the deep recession, markets are increasingly volatile.
THE COMPETITIVE LANDSCAPE
it is describing competition that is excessive such that it creates inherent instability and necessitates constant disruptive change for firms in the competitive landscape.
HYPERCOMPETITION
is one in which goods, services, people, skills, and ideas move freely.
The Global Economy
is the increasing economic interdependence among countries and their organizations reflected in the flow of goods and services, financial capital, and knowledge acrosa country borders.
Globalization
It is related trends and conditions can be placed into three categories: technology diffusion and disruptive technologies, the information age, and increasing knowledge intensity.
Technology and Technological Changes
It is the speed at which new technologies become available and are used, has increased substantially over the past 15 to 20 year.
Technology Diffusion and Disruptive Technologies
It is a dramatic change in information technology (IT) have occurred in recent years.
The Information Age
It is the basis of technology and its application.
Increasing Knowledge Intensity
It is a set of capabilities used to respond to various demands and opportunities existing in a dynamic and uncertain competitive environment.
Strategic flexibility
It is the set of factors that directly influences a firm and its competitive actions and responses.
The Industry Environment
It is a most firms face external environments that are turbulent, complex, and global conditions that make interpreting those environments difficult.
External Environmental Analysis
It is a condition in the general environment that, if exploited effectively, helps a company reach strategic competitiveness.
OPPORTUNITY
It is a condition in the general environment that may hinder a company's.efforts to achieve strategic competitiveness.
THREAT
It is the study of all segments in the general environment.
scanning
It is emerging from among those spotted through scanning.
MONITORING
It is a concerned with events and trends in the general environment at a point in time.
Forcasting
It is the objective is to determine the timing and significance of the effects of environmental changes and trends that have been identified.
assessing
It is a composed of segments that are external to the firm. Although the degree of impact varies, these environmental segments affect all industries and the firms competing in them.
general environment
It is a concerned with a population's size, age structure, geographic distribution, ethnic mix, and income distribution.
demographic segment
is distributed within countries.
and regions is subject to change over time.
GEOGRAPHIC DISTRIBUTION
mix of countries population countries to
change, creating opportunities and threats for
many as a result.
ETHNIC MIX
is distributed within and
across populations informs firms of different groups purchasing power and discretionary income.